Marketing.
The joy of balance, from cheeky B2C to sober B2B.
I’m a flexible writer with a knack for crafting concise, clever marketing language of all stripes — from cheeky B2C to sober B2B. I find joy in balancing what customers need, want, and expect with a business’s goals and objectives.
Marketing case studies
Android Enterprise
B2B e-book
This Saves Lives
Social impact email marketing
118 118 Money
Cross product promotion email + SMS
Android Enterprise
Android needed to rehabilitate the poor perception of its enterprise products. Working with The Article Group, a B2B creative agency, we developed this high touch e-book for both non technical and technical stakeholders to learn more about what Android has to offer mobile teams including security, customization, and more.
My role
Based on my own product and brand research — and helpful intel from the Strategy team — I authored a B2B ebook as phase one of a broader marketing campaign.
The book served as sales collateral targeting IT decision makers and established a blueprint for a full service campaign including sales decks and trade show materials.
What I delivered:
30-page B2B ebook
This Saves Lives
Social impact marketing is an awesome opportunity to use my writing powers for good. This Saves Lives is a mission driven snack bar company based in LA. Backed by celebrity founders Kristen Bell and Ravi Patel, the company uses proceeds to fight global childhood malnutrition through non-profit partners like Action Against Hunger, and Second Mile Haiti.
My role
My job was to create smart marketing content that walked a delicate line of an upbeat, cheeky brand voice talking about the very serious topic of childhood hunger — all while ultimately trying to sell a product. My deliverables were focused on email marketing content and instagram copy.
What I delivered
Email marketing copy
Instagram + Facebook marketing copy
Our results
11% increase in sales. Real growth meant real lives saved. Really.
118 118 Money
As a loan provider, 118 118 Money’s operating budget is impacted monthly by the success of its marketing efforts. Re-engaging former customers and cross-promoting to existing customers is not just a good idea, it’s vital to viability.
My role
Working directly with our CCO and CMO, I drove strategy and execution of creative copy for email marketing campaigns, and push and SMS marketing campaigns.
One set of campaigns sought to address slumping new customer acquisition numbers, while other campaigns sought to revitalize stalled or completed customer lifecycles.
What I delivered
Email, SMS, push notification copy
Web and in-app marketing copy for product launches
Our results
+21% YoY customer growth
+14% YoY revenue growth
Achieved monthly financing goals
Check out more work
Branding
Loyalty built one word at a time.
I’m an empathetic writer with a finely honed radar for brand voice.
User experience
Intuitive experiences that drive conversion for business.
On product teams, working with designers and engineers to craft apps where every word, prompt, button, and call to action is intuitive for users and drives conversion.
Content strategy
Research, plan, execute, measure. Refine. Repeat.
Using methodology to harmonize emotive branding with measurable results.